• Digital Marketing – The Way to Success for Every Business

    Feb 14th, 2016

    A new expansion which has transformed the subject of marketing is the concept of marketing your and promoting your products or brand through electronic media. Digital Marketing involves promotion of brands or products via varied forms of electronic a...

  • Strategic Use of Images in Search Engine Optimization

    Jan 12th, 2016

    When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let&...

  • Incorporation of Company Branding and SEO

    Jan 3rd, 2016

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, b...

  • Digital Marketing: Definition and significance for Today’s Business

    Dec 3rd, 2015

    Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. It offers the possibility of expanding and enhancing the interactions and relationships with current and prospective customers throug...